A massive online scandal rocked the beauty industry a few weeks ago. It was so large that I would compare it to an 7.0+ earthquake! It all took place on, the once very popular, Limecrime cosmetics website.
If you’re a fan of makeup or enjoy following the beauty industry on Instagram, you’ve probably been exposed to Limecrime. Their Velvetine lip stains have been one of the most popular lipsticks in the industry for a few years. I was first exposed to Limecrime by a makeup artist on Instagram who was raving about how long lasting the lipsticks were, so of course I felt as though I needed all of them!
Buying anything online can be scary, especially buying makeup from a private seller. I was really weighing my options about making a purchase, but the colors of Velvetines I wanted were sold out, so I took that as my cue to wait. The next thing I knew, Limecrime’s website was down and there was a post on Instagram addressing the situation.
Doe Deere, creator and CEO of Limecrime, explained that there was a data breach and apologized if any of her client’s credit cards had been compromised. She said that she had a forensics team on the case and they were working quickly to get to the bottom of the situation. All of which seemed like she was taking the correct precautions. But, as I started to research more, purely because I’m nosy, I started reading threads saying that credit cards have been compromised over the years, and that the data breach happened weeks before she addressed the problem. Some even went so far as to say that it was all orchestrated by Doe, herself! My heart dropped for my fellow beauty lovers. Not only were their cards and identity compromised, but their trust!
I never want to talk ill about another artist or someone else in the beauty industry. Instead, I think we should take this as learning experience. As consumers, we should be doing thorough research on who we are giving our personal information to by making sure the website is safe. Anytime you’re going to put your credit card number online for a purchase, make sure the URL begins with “https,” the “s” at the end is supposed to mean that the website is secure. Secondly, we should be making sure that the company, or private seller, follows our personal code of ethics. I can love the look of the products, but if someone doesn’t follow my personal ethical code, I’m going to look elsewhere for something similar. Just like if you’re a vegan, you would never buy a product that practices animal testing! I’m a very loyal person, if you treat me well as a consumer, I will return the favor by giving your brand the respect and loyalty it deserves.
I want to let you all know, as a beauty blogger, I am not paid to talk about any products. The products that I list on my blog are purely because I have built a loyalty for them by their performance, the relationship I’ve built with that company, or their representatives. I created this blog as a safe and comfortable place to learn and share about the latest beauty trends. Your safety is the utmost importance to me and I would hope that I would never expose you to a brand who could compromise your well being or your relationship with me!
If you would like to learn more about the Limecrime scandal here are a few links:
Limecrime Uncensored – A safe thread to discuss the scandal
lianakayarr – Makeup Artists Boycott Limecrime
Oh Dear, Doe Deere – Doe Deere’s Professional Timeline
The opinions on these websites are their writers and not my own. I’m so sorry if the data breach affected any of you, personally. But, let’s move forward and use this as a lesson to us all.