OH MY GAD: VICTROLA!

28A few weeks ago I had the awesome opportunity to work with Lauren Cram, St. Louis’s local creator and designer of VICTROLA, on the photoshoot for her latest collection. Although her designs can stand alone, once we got deeper into the shoot and I got to know Lauren I loved the designs even more! Lauren is a fun, energetic and outgoing gal but at the same time she created a comfortable, laid-back, and creative environment for us to work in. If this shoot couldn’t get any more personal, Lauren hosted it at her home!

So, who is she? And what is VICTROLA? Lauren is a nationally recognized fashion designer who lives vicariously through the alter-ego-of-a-clothing line that she’s concocted: VICTROLA. Bold, sassy and daring – Her designs take on the character she wishes she could be. And who doesn’t want to be that woman? With her keen eye for lush fabrics, strong silhouettes and great sense of style, VICTROLA is the perfect combination of pure girlishness with an edge. Which is DEFINITELY right up my alley! Continue reading

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